GRAPHICS IN MOTION
Motion graphics (animations) are used on websites to engage visitors and convey information in a visually dynamic way. From animated icons and buttons to explainer videos, these elements can add depth and interactivity to a site. Animations can help guide the user’s attention, convey information effectively, and create a sense of interactivity.
Overall, the importance of using animations on websites cannot be overstated – they can play a key role in making a website both more effective and enjoyable to use. First impressions count, so bringing your content to life will not only make your site more attractive but also make it more dynamic and modern.

Animated logo developed for the U.S. Navy.
Originally developed with Adobe Flash & later converted to GIF.
Lottie Animation
Lottie vector animations are very modern and their use will definitely move your website beyond the competition. Lottie’s are an important part of our Graphics In Motion program, as they enable line art animation, character-based animations, and dynamic logo animations.
Click to play. Note the clean lines which will be just as clean at any screen size.
Lottie animation designed for iBible Maps (Judges/Deborah).
HTML5 Animation
When user interactivity is needed then HTML5 keyframe animations are the answer because they enable not only hyperlinks and buttons but also user intervention (clicks & mouse-overs) to re-direct the course of the animation.
These animations are powered by HTML5, CSS3, and JavaScript.
Banner for Grand Lake Web Designs.
GIF Animation
Videos take time to watch – a couple minutes at the very least. They also produce sound. GIFs offer a much more convenient, faster and totally silent way to express something. It’s a good combination between image and video. Animated GIF’s are essentially a mini video, with no sound, that can be watched from start to finish in as little as one or two seconds in a simple, auto-looping fashion.

Animation for Lendonwood Gardens.